A fitness influencer is a person who is an expert in the fitness and healthy living industry. They may have a YouTube channel, blog or Instagram account where they share information about weight loss and other health and fitness topics.
Fitness influencers promote their posts on social media and often receive free products from companies in exchange for promotion.
The evolution of the industry has seen it grow from niche to global phenomenon. There are now millions of people who follow fitness bloggers online.
It is clear that social media has changed the way people shop, buy, and communicate. This new way of marketing can be seen as beneficial or disadvantageous for the fitness industry. One would argue that social media is not a cost-effective advertising channel because it cannot be controlled. For example, if a customer has a bad experience with a service, they are likely to share their experience on social media which can tarnish your company’s reputation. Others might argue that social media marketing is an effective tool for fitness companies because it allows them to create brand awareness with potential customers who may not know about them yet.
What is the Future of Fitness Influencers?
As of 2018, there are over 1 million fitness influencers on Instagram. This number doesn’t account for the other platforms that these influencers use to grow their brand.
The fitness industry is expected to grow at 5% annually over the next few years. This isn’t slowing down anytime soon. Fitness influencers are so popular because they promote healthy lifestyles, something that is important to many people in today’s society.
Fitness influencer statistics have increased exponentially since the introduction of social media channels – especially Instagram.
These channels provide a platform for these individuals to monetize their passion and skills by promoting products and services in exchange for financial compensation or free products that they can then review or showcase on their social media channels.
They can also sell training programs or other fitness-related products.
The problem with network marketing and fitness influencers
Multi-Level Marketing is a type of marketing in which the person who sells the product also sells to others in a network.
The nature of network marketing is changing. Traditional network marketing companies promote products such as cosmetics and nutritional supplements, but with the rise in health and fitness trends, these companies are shifting their focus to include fitness products such as protein shakes and fitness apparel.
Many people are interested in learning about getting fit, losing weight, or just living healthier lives. This has led to a rise in demand for fitness products among consumers. Network marketing companies have taken notice of this trend and are now incorporating these types of products into their product lines.
This is often masked as a legitimate form of marketing but is a way to lose money and time. It has been associated with high-pressure sales tactics, pyramid schemes, and get-rich quick scams. About 98% of people who join MLMs don’t make any money and many lose money by buying start-up plans, then buying products themselves as they are pressured to hit sales targets.
Many fitness influencers join these schemes to try and make money. It’s an oversaturated market and the products are usually poor and offer no proven benefits. It’s all a bit of a scam and sadly, many people fall for it.
How to Become a Successful Fitness Influencer Today!
So you want to be a social media influencer? There are a number of ways to get there. Without joining a MLM!
One of the best ways is through fitness influencer marketing. And if you’re not sure how to market yourself as a fitness influencer, here are some tips for you.
1) Create great content frequently
2) Be engaging and interactive with your followers
3) Be creative with your content by finding new angles that will appeal to your followers.
Read Amanda’s story all about how she became a plus-sized dance influencer. With Nano-influencer marketing set to be big in 2022, now is a great time to start your fitness blog or social media platform.